Tired of wasting hours on image optimisation for your responsive site? Need to improve your pagespeed? Let FocusPoints do it for you!

What is FocusPoints?

FocusPoints is a fully cloud-based Image Optimisation and Delivery Software-as-a-Service, making it possible to offload hosting and image operations for responsive images.

We provide a powerful API and supply free visual editor plugins.

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For Content Creators

Your images will always be shown correctly on any screen, with your carefully picked focal point in plain view.

Boost your Page Speed and SEO results

Save a lot of time needlessly resizing images for different screens.

Use your favorite Content Management System.

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For Developers

No upload or custom install needed; just call our service in your HTML

Fully-hosted and automated resizing / cropping based on AWS

Content Delivery Network saves bandwidth

Supports JPG and WebP, supports & converts PNG to WebP

Available as a standalone API for easy HTML5 image source set generation for responsive images in any project

Available as CMS Plugin for editors

How to use FocusPoints?

Step 1: Upload your image

Found the perfect image for your content? Just upload it to our service, or integrate your favorite CMS. Let us know.


Step 2: Select the focal point of your image.

You want people to look at the best part of your carefully selected image, of course. Select the part of your picture you want to emphasize, and let FocusPoints crop and resize the right variants for each device and screen dimensions.

Don't worry, we'll host them for you, you just need to select one link.

select focal point

Your FocusPoint will be displayed correctly. Every time, on any device.

Publishing multiple sizes of images is easy, thanks to FocusPoints. You won't have to send images larger than they have to, and best of all; you don't have to compromise on quality.

display focal point

Why use FocusPoints

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Optimized for any device

Your images will always be shown correctly on any screen, with your carefully picked focal point in plain view.

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Free updates

FocusPoints is always up to date and is available for all major browsers, with free plugin updates for your CMS.

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One source image is all it takes

You won't have to juggle different image sizes, crop or resize manually. Just let FocusPoints do it for you.

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Improve your website experience

No more out-of-frame backgrounds. Your visitor will see the website as you intended. And it'll load faster too.

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Free plugin for your favorite CMS

We'll make sure FocusPoints will integrate seamlessly with your favorite CMS.

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High Available Hosting

Your images will be delivered at high speeds, with additional safeguards against attacks or hardware failure.

Getting Started

Great, you want to give it a whirl? You can easily apply for a trial access code below to get access to the Image Delivery Service.

You can choose between the standalone Service and integrate it into your own project, or get access to one of our ready-made CMS plugins. If you have any questions, please fill out the form below!

User Documentation

Download the English Bloomreach User Manual

Download the English Sitecore User Manual

General Technical Documentation

Download the English Technical Overview

Technical Integration

BloomReach CMS

For Bloomreach CMS

Please follow these instructions

SiteCore CMS

For Sitecore

Please follow these instructions

Plain HTML5

For Standalone Use

Please familiarise yourself with HTML5 Picture element

Please follow these instructions